Writings

In this 2024 lecture, Henrique Locatelli explored digital transformation’s role in business innovation, highlighting agile methodologies, customer experience, and data-driven decision-making through case studies at CNP Seguradora and Wiz Co. He also discussed emerging trends like AI, IoT, blockchain, and hyper-automation, shaping the future of business.

Lecture given to undergraduate, masters, and doctoral students at the University of Brasília, addressing some of the main methodological aspects that must be considered in order to conceive and develop successful software, presenting practical examples of real application. The presentation was given at the 5th Project Management Colloquium organized by the university in July 2023.

Lecture given to students of a training company specializing in customer experience courses, Flwow Customer Centricity. Locatelli addressed fundamental ethical aspects to be considered in technological innovations such as artificial intelligence and outlined a list of technological trends that will impact customer experience over the next ten years.

Online lecture given to postgraduate students in Business Management and Innovation Management at Senac, addressing what are the cultural and governance elements that satisfy the necessary conditions for digital transformation to occur permanently in a company.

An executive panel discussion organized by Brazilian Association of Human Resources (ABRH) in an event called “3rd Digital Transformation Week“. As responsible for digital transformation strategies at Wiz, Locatelli presented how to create and implement digital products and experiences to innovate in the finance and insure market, combining different empirical methodologies, such as design and agile development.

Locatelli was invited to give a lesson about innovation management in practice, for MBA students, using the department he led in the period he worked for Wiz as a successful example. The presentation was about how he organized a management model to enable innovation happening in a permanent way, using agile and empirical approaches to create, deliver and manage digital products and experiences for several Business Units.

A panel discussion entitled “Open Insurance: Challanges and Requirements - People, Products and Systems” on 2nd International Congress of Risks, Insurance and Suply Chain of Latin America organized by International Club of Transportation Insurance (CIST), in November. Locatelli talked about how Open Insurance may change the insurance industry, in a moment Opin was not implemented in Brazil yet.

A public class he gave for Senac São Paulo on Facebook, entitled “How to plan and execute a high complexity project with Design Thinking”, bringing together Marina Guimarães, a professional he invited to show a real Design Thinking case that she led at Wiz Co with his supervision.

Public lecture entitled “Reframing design thinking as an agile team approach”, Colisão Agile Trends (March, 2021). Locatelli talked about the common mistakes agile squads do and the correct way to use design thinking to concept and test the right thing to develop, showing what we did at Wiz Co as a successful example.

Lecture given to MBA students at the Fundação Instituto de Administração (FIA) business school. Locatelli presented important pillars of transformation in companies in terms of culture, customer centrality, and the use of digital technologies, drawing a parallel with established management practices in the 20th century that tend to be left behind. At the end of the lecture, an activity was carried out with the students for resolution in class and later evaluated by the professor and the speaker.

Lecutre presented for Festival Agile Trends 2020 (1st edition), one of the most important events of agile development in Brazil. Lecture and discussion about the relevance of design thinking values for people, teams and companies in times of Covid-19. More than one thousand viewers on real time streaming video.

Design Thinking workshop for Amcham at PACE Program. It was an 8 hours event for managers and executives of different companies. The participants experienced the double diamond approach to define and create innovative solutions for real challenges, in order to provide tools that could be used in different contexts. It's success allowed him to present and facilitate it 2 times.

Lecture Locatelli gave for Comgás, at Comgás Talks. He talked about how human centered approaches fits well in postnormal times, inspired in an article entitled “Welcome to Postnormal Times” (2010) written by Ziauddin Sardar.

A presentation and workshop for bachelor students of engineering. An Amigos da Poli iniciative (Poli College) at Univertisty of Sao Paulo (USP).

Lecture explaining how to create meaningful employee experiences with game design techniques, for Brazilian Association of Human Resources Professionals (ABPRH).

"Concepts and cases of Design Thinking and Innovation", Superior School of Marketing and Advertising (ESPM). A master lecture for Design and Tech students.

A design thinking workshop he gave for young insurance brokers in a program organized by SulAmérica.

Lecture entitled “Game Design Thinking: How to Design Gamified Solutions for your Business”, at Rede Temática ESPM event. Locatelli explained how to mix Design Thinking and Gamification approaches in one single business challange.

As he did for ESPM, at Social Media Week Sao Paulo, Locatelli presented how to mix Design Thinking and Gamification approaches in the same business challange.

Locatelli presented a study case using the methods he used in a real project he managed combining Design Thinking and Scrum Framework, for MBA students at ESPM.

"The Interaction Design Profession", Military Police School of Sao Paulo, Santo Amaro. Locatelli presented two times what designers do and the opportunities the profession offers for students who is willing to join the carreer.